What are Corporate Videos and Why do we need them?

Corporate Videos create effective content for your business. They can generate brand awareness and can even be a fantastic way to improve the conversion rate and turn your visitors into customers, especially for the commercial websites.

There are many types of Corporate Videos and they cater to a wide gamut of your companies’ purposes.

Promotional:You can increase the amount of time spent on your website by over 200% just by adding a cool video promoting your Company brand, product or service. In addition to that, a YouTube or a vimeo channel helps boost your brand image because of its roaring subscriber base. Statistics show that, including video in your email marketing increases your click through rate by 96%. These videos gift your business a significant position in the market in a competent way with targeted corporate messaging.

Instructional: Time and money is crucial for any organization. Instructional Corporate Video is an efficient way to carryout employee orientations, job trainings, demonstrations and explainers.

Testimonial: A video testimonial of your company or product with recommendations, offers an advanced degree of authenticity as it allows audience to see and hear the person giving the testimonial. It carries a lot more weight than what a company has to say about itself.

Introduction: Having a company or a product introduction video can be a quick and effective way to convince your potential customers that you are worth their time.

Inspirational: Whether you are looking to build up your team in making the right decisions, or whether your team require re-strategizing in the midst of an exciting time or whether you are trying to get the best out of your key sales team, Influential visuals with powerful music combined with even more powerful content can stir up positive feelings in any individual.

Event: Photos are good but they don’t really demonstrate and showcase the whole story—only video can convey the atmosphere and energy of a live event. These videos can be used to entertain at company events, trade shows, outdoor and other environments.

So, set your goals, define your purpose and then get started to Inspire, Entertain and Educate your viewers.

Motivational Videos to Pump Up

How many of your lives were changed after seeing “THE SECRET” movie? Even today, many of us religiously believe in the ‘Law of Attraction’ and it did have a positive impact on our lives.Inspiration and motivation can be elusive and we all look for them from various sources. Few people look for quotes and books while others look for services and articles online. It's not just the content of the message that is important, it is the way that message is expressed that is pivotal. So, the most powerful and effective source one should look for is a good Motivational Video.

Influential visuals with powerful music combined with even more powerful content can stir up positive feelings in any individual. Whether it is Motivational Videos for Corporate Meetings, inspirational videos for athletes, Videos that encourage students or staff, the combination of sight and sound always doubles the intensity.There are various ways one can make motivational videos - Videos with Motivational Speeches, Animated motivational videos, Motivational Videos with Humor, Motivational Videos with Classic Clips from movies and speeches etc. Pick the theme and context you need and see the magic it does.

Are you looking to build up your team in making the right decisions? Or are you trying to get the best out of your key sales team? Does your team require re-strategizing in the midst of an exciting time? Look no further, make them a good motivational Video to give them that required boost.

Our Experience with HP

HP contacted us for a Corporate Video for one of their delivery centers in Bangalore which caters to Vodafone. A Corporate video, which would serve in both Corporate screening and Promotion. We planned out a video which aesthetically displays a daily routine at HP delivery center, Bangalore. The idea was to create a video which captures small elements and nuances which you would notice when working at HP-Vodafone delivery center. The video is shot in a way which makes it look like a daily sight at HP and also the how things work at HP.

Another experiment that we tried is that we tried to shoot against a light source giving it a fresh and appealing look. This worked out so well that we used it in almost all the shots.With a great co-operation from the staff at HP and amazing film crew, we wrapped in one day. With continuous inputs from HP, the post production was swiftly done in another day’s time. And the result, another Happy Customer! Every time we get a positive response we are further more motivated. And the reason why we are always on fire is due to the positive responses that we get in abundance.

TV Commercial Shoot for Hairal7

This was a tricky one. An infomercial, kind of like an advertisement with all the information to be included in one film. And no, that was not the tricky part. The tricky part came in when we had to shoot two models showcasing their hair and applying the product. We had made a decision of shooting it on a chroma key as a background and then give it a beautiful white background. That became a problem, firstly because removing a key, especially where hair plays the major role in the whole film, was very tedious. Not that we were not up for it but another tricky part which was the time constrain. We finally ended up deciding to shoot on a white background. No, there is more on shooting on a white background, but, I will come to that later.

We had less than a week’s time for the final deliverable, and the production design had to be done in two days. From storyboarding, model hunt, prop hunt, everything arranged in a couple of days. And there we were on the set, early in the morning, silent, the smell of fresh white paint all over the set. And in no time, there was running around, shouting, calling out, takes and retakes.

Anything shot on a white background looks beautiful, but only when it is shot beautifully. We had a fine line of maintaining the beauty when shooting on a white background. Managing all that throughout we shot for 10 hours straight. Two models, one product, one set, how hard can it be? With one day left for the final delivery. On one hand we were editing and on the other we were making the motion graphics. By the end of the day mix it all together and bam! We have an infomercial. With a little late night work and busy studio. We gave the final delivery on the fixed deadline. Now by the time you have read this blog, we might have delivered another video. How about we make one for you?

Why video Marketing?

If a picture is worth a thousand words, then just imagine what a video would be worth?

Gone are the days where ppl would sit and go though the boring mind-numbing texual content to understand a company or a brand. In this fast paced world, people hardly get time to even sit peacefully and drink a cup of coffee. Marketers should bear this in mind and try to entice their potential customers within just few seconds. Yes, SECONDS! What do you think is the best way to catch your customer’s attention and get your message across in the most appealing but an effective way in this minimum time provided? A Punchy Video has this undeniable power!

There are many reasons why a business should incorporate Video Marketing in their strategy.

1. Video Marketing draws large volumes of traffic to your website.
2. It engages your customer and keeps them on your website for a longer time.
3. Videos stand out in the Search Engine results.
4. Your Youtube Videos provide quality backlinks and help you in the Search Engine Ranking.
5. Creative videos are always fun! Your customers would love to watch them.
6. All the Facebookers and Tweeters love visual content. They spread them like wildfire!
7. Movements, Voice and Emotions are very contagious . They automatically attract humans.
8. Last but not the least, research has proved that human brain remembers and grasps visual information much better than the textual substance.
So what are you waiting for? Gear up and get your creative juices flowing. Jot down your story, plan out your Video and start promoting! If you need any help in this, Cinimage would be more than happy to help you out.

Cinimage Studios - An Introduction

Wondering what Cinimage studios is all about? Let us introduce ourselves. Well in a formal way, we are one of the best Film Production Company in Bangalore. Otherwise we are a bunch of crazy, edgy, perky creative brains who love film making. We constantly make films of various genres, like ad films, corporate films, motivations films, products videos, testimonial videos and animation films.

We are young, but we are experienced. For the past 8 successful years we have had amazing opportunities, which helped us learn and get better with every endeavor. And speaking of opportunities we have served extraordinary corporate organizations like P&G, HP, Infinite Computer Solution, Laurus labs and many other giants. You will find our videos extremely creative musing, cognizant and tailor made. After all customer delight is what we vouch for. With brand names backing us in our client list, we keep our engines running to make the customer experience, better, day by day.

We, as a Film production company in Bangalore, not only provide corporate video services, but we are also recognized as one the best ad film makers in bangalore. With us as you can advertise your product, service or even you as an organization. Or you can make an awesome corporate video or showcase your product. You can make HR videos and training videos so as to convey your message straight and, in an entertaining way. You can come up with any type of video for your business, we make them all! Get in touch with us and experience a new way to communicate to your customers and partners. You can visit us at cinimage.org. You can also mail us at arun@cinimage.org or give us a call at +919849203402