Our Experience with HP

HP contacted us for a Corporate Video for one of their delivery centers in Bangalore which caters to Vodafone. A Corporate video, which would serve in both Corporate screening and Promotion. We planned out a video which aesthetically displays a daily routine at HP delivery center, Bangalore. The idea was to create a video which captures small elements and nuances which you would notice when working at HP-Vodafone delivery center. The video is shot in a way which makes it look like a daily sight at HP and also the how things work at HP.

Another experiment that we tried is that we tried to shoot against a light source giving it a fresh and appealing look. This worked out so well that we used it in almost all the shots.With a great co-operation from the staff at HP and amazing film crew, we wrapped in one day. With continuous inputs from HP, the post production was swiftly done in another day’s time. And the result, another Happy Customer! Every time we get a positive response we are further more motivated. And the reason why we are always on fire is due to the positive responses that we get in abundance.

TV Commercial Shoot for Hairal7

This was a tricky one. An infomercial, kind of like an advertisement with all the information to be included in one film. And no, that was not the tricky part. The tricky part came in when we had to shoot two models showcasing their hair and applying the product. We had made a decision of shooting it on a chroma key as a background and then give it a beautiful white background. That became a problem, firstly because removing a key, especially where hair plays the major role in the whole film, was very tedious. Not that we were not up for it but another tricky part which was the time constrain. We finally ended up deciding to shoot on a white background. No, there is more on shooting on a white background, but, I will come to that later.

We had less than a week’s time for the final deliverable, and the production design had to be done in two days. From storyboarding, model hunt, prop hunt, everything arranged in a couple of days. And there we were on the set, early in the morning, silent, the smell of fresh white paint all over the set. And in no time, there was running around, shouting, calling out, takes and retakes.

Anything shot on a white background looks beautiful, but only when it is shot beautifully. We had a fine line of maintaining the beauty when shooting on a white background. Managing all that throughout we shot for 10 hours straight. Two models, one product, one set, how hard can it be? With one day left for the final delivery. On one hand we were editing and on the other we were making the motion graphics. By the end of the day mix it all together and bam! We have an infomercial. With a little late night work and busy studio. We gave the final delivery on the fixed deadline. Now by the time you have read this blog, we might have delivered another video. How about we make one for you?

Why video Marketing?

If a picture is worth a thousand words, then just imagine what a video would be worth?

Gone are the days where ppl would sit and go though the boring mind-numbing texual content to understand a company or a brand. In this fast paced world, people hardly get time to even sit peacefully and drink a cup of coffee. Marketers should bear this in mind and try to entice their potential customers within just few seconds. Yes, SECONDS! What do you think is the best way to catch your customer’s attention and get your message across in the most appealing but an effective way in this minimum time provided? A Punchy Video has this undeniable power!

There are many reasons why a business should incorporate Video Marketing in their strategy.

1. Video Marketing draws large volumes of traffic to your website.
2. It engages your customer and keeps them on your website for a longer time.
3. Videos stand out in the Search Engine results.
4. Your Youtube Videos provide quality backlinks and help you in the Search Engine Ranking.
5. Creative videos are always fun! Your customers would love to watch them.
6. All the Facebookers and Tweeters love visual content. They spread them like wildfire!
7. Movements, Voice and Emotions are very contagious . They automatically attract humans.
8. Last but not the least, research has proved that human brain remembers and grasps visual information much better than the textual substance.
So what are you waiting for? Gear up and get your creative juices flowing. Jot down your story, plan out your Video and start promoting! If you need any help in this, Cinimage would be more than happy to help you out.